It wasn't until 2002 when Takahashi presented his first Undercover collection at Paris Fashion Week. The front row was designated for fans, rather than the press, who were relegated to the back row.Īfter 4 years of designing for Undercover and being mentored by none other than Rei Kawakubo (Kawakubo was an early fan of Takahashi's work), Takahashi was persuaded to visit Paris in 1998. Undercover's early shows were guerrilla in style and intimate often held in warehouses and parking lots and with Takahashi's friends as models. Takahashi's creative high-fashion take on these concepts were fresh and unique. The 90s was an era of the boom of street culture, pop culture and social 'tribes' mixing with minimalist design. His unique take on streetwear resulted in Undercover becoming one of the fastest growing streetwear brands in 1990s Japan.
Takahashi began to blend streetwear with experimental concepts, creating a creative mix of street, chaos, fragility, peace, drama and humour. Unsure of his own creative direction while studying, it wasn't until Takahashi saw his first Comme des Garcons show that he became inspired to break stereotypes. Showing his first collection at Japan Fashion Week just a year later in 1994, it was clear that Undercover was a brand to keep an eye on. Founding the high-end streetwear brand Undercover while still studying at Bunka Fashion College in Tokyo, Takahashi's first boutique, 'Nowehere' opened in Ura-Harajuku in 1993.
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